Thailand's Largest Dealer and Exporter of quality preowned 4x4 Vehicles

Welcome to the online home of Jim 4x4 Thailand - world's largest exporter of quality used 4x4 vehicles as Toyota Vigo, Mitsubishi L200 and Chevy Colorado. Our pre-owned - second hand - vehicles are guaranteed to be the best. We are not your run-of-the-mill used car dealer but are proud that we have busted the stereotype of the used car salesman. We have been family-owned and family-operated since 1911 and as Asia's First Family of Automotive Retailing, we have a proud tradition of moral leadership and customer service to uphold. One interesting statistic: 80% of our customers choose to work with us again and again and this says all about our customer service, quality, pricing, dedication, attention and integrity. Email us now at sonivigo@gmail.com to start saving and growing your business.

Jim 4x4 is a subsidiary of Thailand's oldest and largest automotive exporter the Soni Group of Companies. Our sister company Soni Motors Thailand is world's largest exporter of brand new 2009 and 2008 model diesel 4x4 vehicles like Toyota Hilux Vigo, Toyota Fortuner, Mitsubishi Triton,  Nissan Navara, Chevrolet Colorado, Nissan Frontier,  Isuzu DMax, Isuzu MU-7, Mazda BT-50 and Ford Ranger while we specialize in exporting Soni-quality nearly new and pre-owned (or second-hand) vehicles to all corners of the globe. Soni companies are family-owned and family-operated. At their heart is a close-knit team driven by a passion for cars and a passion for customer service. Some 97 years ago, our great grandfather established Asia's first dealership outside Japan and we are thus Asia's First Family of Automotive Retailing and have a stake in preserving our 10 decades old tradition of unparalleled customer service. The extra effort we put in to get you the right vehicle at the right price keeps customers coming back year after year. Our state of the art showroom is nestled in the heart of Bangkok's Prawet district and situated very close to the airport for the convenience of our foreign customers. Thailand - the Land of Smiles - is well known for its hospitality and the quality of its vehicles and when you work with Soni you have access to both.

We truly believe we are the luckiest people on the face of the earth. We love what we do and we do what we love. Everyday we get to dive face first into our obsession: helping our customers grow their businesses by providing highest quality best accessorized 4x4 vehicles at cheapest price in town. We love this stuff! This is our passion and we think you'll agree that the results show in the quality of our service and products. Soni and Jim are defined by personalized attentive service to each and every customer.

If you cannot afford to buy a brand new vehicle from our sister company Soni Motors Thailand - 4x4 dealer and 4x4 exporter of choice of customers worldwide - than no sweat you can buy quality pre-owned 4x4 of your choice from us. Soni Quality vehicles have made their name all over the world in countries as far apart as Guyana, Suriname, Jamaica, Angola, Namibia, and Pakistan among others. A Soni Quality vehicle must go through a rigorous 80 point-by-point exam before being certified by Team Soni for inclusion in our inventory.

Jim has brought together a dynamic and diverse team to join in his quest to seek customer delight. Try us today, Team Jim has the unique talent and passion to exceed all your expectations. We love cars and we love serving our customers.

Since 1911, our company has taken a pioneering role in auto retailing throughout Asia, becoming one of the most trusted automotive dealership and auto exporting group. Our commitment to quality customer service has enabled us to forge loyal relationships with a broad range of large, medium and small dealerships and businesses whilst still catering to individuals, governments, non-profit organizations and project companies.

For the past 97 years we have been a strong list connecting Asian automotive world to the rest of the world leading and defining automotive trends in Asian world outside Japan.

Well, since you ask, we're world's largest supplier of diesel 4x4 vehicles as Toyota Hilux Vigo, Mitsubishi L200 Triton and Nissan Navara. Jim 4x4 specializes in export of used 4x4s while Soni is Thailand's top exporter of new vehicles. We like to consider ourselves a one-stop-shop for all your automotive needs, be it vehicles, spare parts, accessories, lighting or rims. We have everything especially for diesel 4x4 vehicles. ...and even more if you ask nicely! That's easy. 97 years ago our Great Grandfather established Asia's first auto dealership on principles of honesty, integrity, customer service, low price and high quality and we are dedicated to growing your business.

Thailand's largest e-Business

As Asia's oldest dealership, most people assume that we will be slow in responding to change but ironically we are the oldest because we are the newest. We stay at the bleeding edge of change anticipating change and creating changes.

Jim is a nimble company that is not trying to do too many things, we focus only on providing top quality used 4x4s. By specializing in just the second-hand vehicles, we can help you focus on your core objectives and growing your business. You don't have to worry about the quality and price of your fleet, when you deal with us it is a given that you will get the highest quality vehicle at the cheapest price in town. If you need flexibility, want to be more profitable, and provide an even better service to your clients then look no further. Together we can scale new heights in automotive retailing and be Above the Rest!

Thailand's largest 4x4 spare parts and accessories exporter

In an ever-increasingly competitive marketplace your auto exporting partner needs to work harder and deliver more. Welcome to the next generation of auto exporting, we don't just supply vehicles, spare parts or accessories but we want to be a partner in your success. Jim 4x4 is Thailand's largest exporter of spare parts and accessories. We pride ourselves on providing a service that is ‘a cut above the average’ in terms of product quality and customer satisfaction.

We only sell products that we would use. Offroading is not just our business, it is our life and we take great joy in providing you the products and accessories that suit your offroading lifestyle. Even though we are one of Thailand's largest accessory manufacturer we always give choices to our customers from among all top manufacturers including Carryboy. If you don't find a particular accessory on our Accessory page don't hesitate to ask us, we have either not gotten to putting it on our website or in the unlikely case that we don't stock it, we will acquire it for you or add it to our product lineup. Email us now at sonivigo@gmail.com to buy 4x4 vehicle, spare parts or accessories of your choice.

Thailand's largest wheels, rims and tires exporter

We carry custom, chrome, aluminum, racing, & alloy wheels of all kinds.

 

 

 

 

Why Choose us?

We know you have a lot of choices among auto exporters. Jim 4x4 strives not only to meet, but to exceed, each and every customer's expectations and goals by providing exceptional services, competent staff, expert advise and personal customer service. Our vision is simple, we want you to succeed, and to provide you and your company the best automotive service.

Our company was founded in 1911 by a car lover in 1911. His passion for automobiles and his vision for this industry led him to launch Quraishi Motors as Asia's first automotive dealership and Soni Motors has continued his mission in accordance with his principles of honesty, integrity, quality, low pricing and superior customer service. We represented a new paradigm back in 1911 by making customer service a central guiding value of our business and we have created a new paradigm in automotive retailing by being world's only one-stop-shop for all kinds of automotive services and we manage to do it all with passion and style.

Let us briefly highlight what you will receive when you become part of the Soni and Jim 4x4 family…

1. Asia's oldest dealership - Serving customers since 1911
2. Thailand's most trusted dealership and its oldest and largest auto exporter
3. Only Thai auto exporter with in-depth auto experience
4. Only Thai auto exporter registered with Thailand Chamber of Commerce
5. Family-owned and family-operated for almost a century
6. Diversity of Customers: Serving distributors, dealers, corporations, NGOs, UN, governments, militaries and individuals
7. Exporting to over 100 countries in the world
8. Value for your money. Our factory direct purchasing allows us to buy in bulk and pass savings to our customers
9. We sell fresh stock of vehicles of latest months and we never sell demo or test vehicles as new
10. Quick Delivery in money in your bank! We ship vehicles faster than all our competitors
11. With Jim 4x4 you remain in control of the process from the first email to the landing of vehicle on your doorstep
12. Our financial and workforce stability and our impeccable 97 years track record has allowed us to grow with our customers
13. Long-term price competitiveness: We offer lowest overall prices all through the years. We won't bait and switch or bundle lower quality products to make one-time sale. We want a lifelong relationship with our customers
14. We deliver on our commitments: We under-promise and over-deliver and we always fulfill our promises. We deal with you the same way before you send the money and after you have send the money and in good times and in times of shortages
15. We give you choices: We offer whole range of highest quality vehicles and accessories
16. Customer Delight: Customer Service was a top priority for our great-grandfather at the time of our founding and remains our cherished goal today
17. Best Quality and Best Selection. We seek quality in our people, Quality in our processes, Quality in our services, quality in our vehicles and quality in our products
18. Thailand's most successful e-Business: We are not only Thailand's largest auto exporter, we are also Thailand's largest and most profitable e-Business
19. Honesty, Integrity, Respect and Professionalism are our core values since the time of our founding
20. Soni Motors is your one-stop solution for all your automotive needs thanks to our presence in all automotive hubs

Soni Motors and Jim 4x4

The best deal in town

We offer best prices in town. No one can beat our quality and our price. Only two automotive exporters in Thailand are automobile dealers by trade: the Soni Group of Companies and Mark Motors Thailand, all the other exporters are investors with no prior knowledge in automobile industry. This means that most of them are in for a quick buck and cannot tell a lemon apart from a cherry. At Jim 4x4 and all Soni enterprises we never give you a lemon. We will only give you top quality vehicle at the best price in town. If you purchase from other auto exporters, you are playing Roulette, if your luck holds you get a good vehicle but the next time around your luck might not hold and you will have to just grimace and bear the loss.

Since we are exporting to over 100 countries in the world we have a wide selection of vehicles. We are exporting hundreds of vehicles every month and therefore have established relationships with thousands of our satisfied customers as well as dealerships all over Thailand and are therefore able to acquire best quality vehicles at best prices and are able to pass these savings onto our customers. We know that if we can sell the highest quality vehicle at the cheapest possible price and are able to ship in the fastest timeframe, our customer can increase his turnover and grow his business quickly. When our customers grow, we grow right with them by earning their trust one deal at at time one generation at a time. Some of our customers have been with us for four generations but we never take their business for granted and are working for their success just as hard as we would for a new customer. This is Jim 4x4 Difference!

Getting the best lowest price deal on a new vehicle of your choice is easy, buy from Soni. Getting the best lowest price deal on a used vehicle of your choice is even easier, contact Jim 4x4.

If the vehicle you're looking for is not in our inventory don't worry, we can find it for you! We go through hundreds of vehicles per month and usually with our connections we can get just about anything you could ever want. We hope we can service your needs if not now maybe in the future.

Not just another auto exporter...

Confused about which auto exporter to use? With literally thousands of auto auto exporter to choose from, finding the right partner can seem both difficult and overwhelming. With so many auto exporters offering similar services, how do you know which auto exporter is the right auto exporter for you?

Your first step should be to determine their longevity. With notoriously thin margins it is hard for many auto exporters to make it to their second birthday. With Soni you don't have to worry if we are not going to be around the next year. We have been around for almost a century and will be here for another century and more.

The second step is to determine their honesty and integrity. With advent of Internet we have scoundrels coming out of the woodworks to swindle the unsuspecting customers. In Thailand a number of exporters have sprung offering cars at below their purchase price in an elaborate Ponzi scheme. The first few get their vehicles but once they have enough money in the bank the website is taken off the phone disappears and the owners are off to a secluded beach sipping their martinis million dollars richer. Two years ago our customers were forwarding us emails from a new exporter who were offering them Vigo at below cost and our customers wanted us to match these prices. We tried to explain that the deal sounded too good to be true and some believed us but most did not. A long-standing customer came to our showroom and showed us the quote in black and white and demanded that we match the price or he was walking away. He just snickered when we said that "it sounds too good to be true and if it sounds too good to be true it probably is." He walked away and gloated when his first container arrived. Only six months later he was out of $200,000 and had to close the dealership his father had established some 30 years back. Another exporter emerged last year and they are offering equally juicy deals and they are wrangling in new customers and unwilling to believe us.

The third step is to determine the quality of the auto exporter. Is your chosen auto exporter concerned about providing a quality product and quality service or just about the bottom line?

Three things determine quality of the vehicle you receive. Firstly, exporter's expertise in automobile field. This should be a no-brainer but surprisingly, currently only two auto exporters in Thailand have any automotive experience. Soni of course has been in this business for over a century and no on knows cars as we do. Secondly, the vehicle must have intrinsic quality and Soni Quality vehicle is now famous in almost all markets. Thirdly it must offer value for its money. Two exporters may offer a 2001 Toyota Hilux Tiger for the same price but there may be a world of difference in the quality of the two vehicles, you can only trust Sony and Jim to give you the right quality vehicle at the best possible price. Fourthly, it must have good resale value. Soni has established such a great track record in almost all automotive markets which import quality Thailand-assembled Japanese vehicles that a customer can resell his vehicle quite quickly provided he maintains the original documentation that proves its Soni origin.

Another method of determining quality is service. Is your business treated like a priority, or like just another number? Can you call or email your auto exporter with questions and easily speak to the appropriate personnel? Effective communication is a vital service and a crucial factor in choosing an auto exporter. At Soni, we take great pride in providing our customers with the best possible quality service in the industry. Our customers are not our adversaries, dollars don't start dancing in our head the moment we see an email from our customer. Founded in 1911, we have worked diligently to serve our customers with professionalism, integrity, honesty and enthusiasm. Each new customer gives us a new opportunity to live our great grandfather's ideal of unparalleled customer service and winning a new lifelong partner in the bargain.

We are dedicated to the growth of your business. (Let's face it, the better you look, the better we look.) We adapt an attitude of partnership with each customer, that doesn't end when the vehicles are shipped. We value our customer relationships, and go the extra mile to maintain those relationships for the long term.

Our knowledgeable and friendly staff is available to offer professional advice and answer any questions you may have. Soni maintains a commitment to continuing education and offer training and seminars to all our employees. We believe that knowledge is power and that working together with our customers is the key factor to not only our success, but to the success of our customers as well. When choosing an auto exporter, don't settle for second best. Make an educated decision based on overall quality and service. For 97 years Soni has been the auto dealer and exporter of choice for dealers worldwide. We are the industry leader in service and satisfaction. But don't just take our word for it, email us today at sonivigo@gmail.com and discover the Soni advantage.

What makes us different?

• 1. Enthusiasm: We love what we do and we love serving our customers
• 2. Experience: We've been providing quality vehicles for the past 97 years
• 3. Speed: Our vehicles are out of our showroom and on a ship heading your way in the shortest possible time
• 4. Quality: We provide quality in our products and quality in our services
• 5. Trust: We are straight-laced and easy to work with

Thailand's Largest Used Car Exporter

While Soni Motors Thailand is Thailand's largest new car exporter, Jim 4x4 is Thailand's largest used car exporter, second-hand auto exporter, pre-owned trucks exporter and largest used 4x4 exporter. While Soni is Thailand's largest new Toyota Vigo exporter, Jim 4x4 is Thailand's largest used / pre-owned / second-hand Vigo exporter. Likewise while Soni is Thailand's largest new Mitsubishi L200 Triton exporter, Jim 4x4 is Thailand's largest used / pre-owned / second-hand L200 Triton exporter; while Soni is Thailand's largest new Nissan Navara exporter, Jim 4x4 is Thailand's largest used / pre-owned / second-hand Nissan Frontier exporter and so it goes for used / pre-owned and second-hand Chevy Colorado, used / pre-owned and second-hand Ford Ranger, used / pre-owned and second-hand Isuzu DMax, used / pre-owned and second-hand Mazda 4x4 and almost every Thailand used car, truck, pickup, SUV or what have you.

Call us today to get Soni quality used or pre-owned or second-hand vehicle of your choice.

Jim caters to ‘off road’ customers with an extensive range of nearly new and used 4x4 vehicles, including the Toyota Vigo, Mitsubishi L200 Triton, Ford Ranger, Nissan Navara, Mazda BT-50, Isuzu D-Max, and Honda CR-V among others.

Once upon a time 4x4 pickups and SUVs were only the domain of the serious offroaders or the army or were used in factories, mines, safaris. 4x4s remain popular with militaries, farmers, factory owners, miners and offroaders but in the past few years average Joe and average Jane has also embraced 4x4 with great enthusiasm all over the world. They have fun driving them and they and their families feel safer because of their sheer bulk, commanding presence and the fact that all four wheels are driven rather than just two in most vehicles. As 4x4 vehicles have raised their profile Soni fortunes have risen. As Thailand became the global hub of 4x4 manufacturing, Soni and Jim as Thailand's oldest and largest auto exporters of new and used 4x4 vehicles respectively have gone from strength to strength. As US dollar continues to get a beating in the international market and Thai Baht continues to enjoy unprecedented strength, nearly new and second hand vehicles have become enormously popular and we are glad to provide you the top quality pre-owned vehicle of your choice whether your preference is a nearly new vehicle or a used one. So experience the fun, freedom and power on and off the road in 4x4 of your choice. With Petrol prices rising all over the world, diesel 4x4 make a lot of sense and as we are world's largest exporter of diesel 4x4 vehicles, you cannot go wrong with us.

Our value-for-money nearly new, used pre-owned vehicles have the topmost quality. A used vehicle must pass a stringent array of tests to qualify as a Soni Quality vehicle. We never accept accident damaged vehicles. Nothing less than excellence is accepted when we source and supply a particular vehicle. Most other auto exporters are investors with no prior automotive experience but we have decades of automotive experience and use this experience to sift the ordinary from the extraordinary.

Our policy is to source the finest examples of high specification Thailand used 4x4 and non-4x4 vehicles available, and prepare them to an unrivalled standard.

We have knowledgeable, professional and courteous staff who give impartial advice on all makes and models to help you find the vehicle that most suits your needs. We won't push one brand over another. Since we export to over 100 countries, it is very likely that we have already exported to your country and have been exporting to it for quite a few years and know what works in your country, what sells fast, what accessory combinations are liked by the customers and what you are likely to encounter when dealing with your customs.

Our recently refurbished showroom (South East Asia's largest showroom) offers a relaxed atmosphere in which to discuss your next vehicle purchase and our state of the art service facility gives us the infrastructure to ensure that all of your vehicle requirements are catered for during your ownership experience. Call us today to discuss your specific requirements or visit our showroom for informal advice.

The experience and goodwill we have gained over the past ten decades and our tradition of honesty, integrity, professionalism and customer service have earned us a very high percentage of repeat customers and recommendations . . . actually, we are rather pleased to note that over 80% of our business is now through repeat and referral. Although we know there is always room for improvement, so if you have any comments, or suggestions please do let us know, by just sending us an E-Mail at sonivigo@gmail.com.

Corporate Social Responsibility - Doing business Differently - 5% Profits to society

Soni has a rich history of corporate social responsibility, a proud history that has evolved to meet the changing needs of the communities and the challenges of a global society. Our founder, Quraishi Senior made a commitment to contribute 5% of our profits to the have-nots in his community irrespective of their caste, creed or color. Since 1911 ,  this legacy continues to guide our company and our people. Social responsibility is a way of life at Soni. It means investing in and enriching our communities. It means encouraging employee volunteerism.

Amin Quraishi continued this tradition but professionalized this giving by focusing on job creation, education and community relief. Mr. Soni and Mr. Jim expanded this further and took Soni philanthropy worldwide by creating SVC (Soni Volunteer Corps) which reacted quickly in times of emergencies as earthquakes, hurricanes and tsunamis to help communities quickly in their times of greatest needs. Still we haven't lost our traditions but have continued building on what Quraishi Sr. and Mr. Amin Quraishi had accomplished. The recent award of Nobel Peace Prize to Al Gore touched Mr. Jim and Mr. Soni and they decided to commit 2% to environmental causes and projects and 3% to education, job creation, low cost housing, emergency relief, social services to the poorest communities of the world. We also work with NGOs that create beauty, foster culture, nurture children, provide access to food and housing for those in need, preserve nature, increase awareness of our environment, build an educated citizenry and a well-prepared workforce, and strive to provide better health for all.

Soni and Jim also encourage employee philanthropy through a matching gift program. The company's commitment to public interest through funding Soni Foundation is rooted in our belief that the prosperity of the community returns to us and to those who depend on us. We also encourage employee volunteerism and employees are given paid leave to engage in community welfare.

Soni is a different kind of organization, our policy is not dictated by the bottom-line. Since we are family-owned and family-operated quarterly profits are less important to us than keeping our high traditions alive and by acting responsibly and ethically in all kinds of situations and business climate. We always consider the interests of community and society by taking responsibility for the impact of our activities on customers, employees, communities and the environment in all aspects of our operations. With us charity begins at home and we are dedicated to improve the quality of life for our team members and their families as well as for the local community and society at large. Our team members are paid twice the industry average, a on-staff professional chef provides three meals a day at company's expense to all our employees and we also give free accommodation to those who choose to live at Soni campus to avoid commuting.

Our commitment to social responsibility is as strong today as it was when our company was founded. We are proud of our progress, but there is still much we can do.

As Soni and Jim as world's largest exporter of new and used diesel 4x4 vehicles respectively have gone from strength to strength, our contributions to the different causes have increased manifold in absolute numbers. As US dollar continues to get a beating in the international market and Thai Baht continues to enjoy unprecedented strength, nearly new and second hand vehicles have become enormously popular and we are glad to provide you the top quality pre-owned vehicle of your choice whether your preference is a nearly new vehicle or a used one. So experience the fun, freedom and power on and off the road in 4x4 of your choice. With Petrol prices rising all over the world, diesel 4x4 are beginning to make a lot of sense.

A typical example of a genuine 4x4 vehicle is the Toyota Hilux Vigo which is engineered for fun and freedom both on and off the road. Rugged and dependable to go anywhere and do anything, the Toyota Vigo appeals to business users, off-roaders, farmer, warrior, miner as well as weekend hobbyist.

Turn your car into a "ride"

We gave a great selection of suspension products and can make your car hug the road with lowering springs, shocks, and coil-over suspension. 

People are at the center of our work

In the end, nearly everything we do is for people. Real people staring at a screen trying to find and buy the car of their dream; or dealerships looking for partners that will allow them to grow their business; or corporations, non-profit organizations and governments trying to find a reliable auto exporter who will get them the top quality vehicles at best prices in the world and deliver them in a timely fashion.

People are at the center of our work, our relationships with our customers, and our company. It's this passion that fuels our work. Understanding who they are, their needs, how they interact with you or your dealership are all central to helping our customers develop products and services for them. It's also the center for our company.

Our people, their skills and ideas, and the work we do are our most important asset. Family management is backed up by our experienced and approachable staff. We recruit individuals with knowledge, passion and an in-depth empathy with the differing lifestyle needs of all our customers. Working in a non-pressurized environment and entrusted to make decisions on the spot, they are at the heart of Jim’s unique purchasing experience.

With our customers, it is the lifelong relationships we forge with them, the business they are building with our help, our ability to provide them vehicles and services quickly, inexpensively and with a smile and the privilege to join their ambition are all what drives us and gives us passion.

The customer is a part of our team, we collaborate, share ideas and hopefully inspire each other. Our 97 years experience gives us some idea of the auto industry and we are not miserly with our expertise and use it to grow our customers business. We talk and listen and our ability to listen, communicate and understand is another aspect that distinguishes from the run of the mill auto exporters.

Passion drives each and every one of us in some way or another. Without passion, there would be no brilliant ideas, no commitment to hard work, no drive to go above and beyond what's expected. The beauty of passion is that it's both contagious and reciprocal. Your passion fuels our passion and our passion hopefully yours. Our passions are cars and seeing our customers flourish. When you tell us what excites you about your business, or the new direction in which you plan to take it, we get excited too. Likewise, we want you to be passionate about the plans we have to help you reach those goals. Through our approach of open communication and constant feedback and our ability to get you the rightly accessorized combination of right quality vehicles for your market in a timely fashion, we create an atmosphere that is driven by a mutual passion for your success. Why we care about your success, well if you succeed we succeed too.

Trust is the essential ingredient of any relationship but cornerstone of a successful collaborative relationship. So our first mission is to gain your trust the old-fashioned way one interaction at a time, one transaction at a time by showing you that we're truly interested in your success and it is not just a slogan our Marketing Department has coined. By treating you as an equal partner in the process and delivering the right product and services inexpensively and quickly, we'll demonstrate to you that your success is our success. Once that trust is established, ideas, money and products flow quickly and without the hindrance of doubt in our priorities and that results in flourishing of business on both ends. We want to do what's best for you, and gaining your trust is the first step in making that happen. Once your trust is gained, we don't squander that trust, our goal is your long-term lifelong happiness. Since we are a family-owned and family-owned company, we don't have to worry about quarterly earnings and despite being Thailand's largest auto exporter we never sacrifice our customers best interest for short-term gain.

Contact us now!

For all your vehicle, spare parts, accessories, wheels, rims, tires, lights or motorbike needs, please contact any Soni Group of Companies - including Jim 4x4 - today at sonivigo@gmail.com.

Buying a vehicle should be a fun and memorable experience. Our goal is to help make that happen (and make the process a whole lot more efficient for everyone). We welcome your feedback on how we can improve our service, website, technology, and business to better serve you. Please contact us at sonivigo@gmail.com for questions or feedback.

Here is our contact information: